Sem título em outro idioma cadastrado.
Ethno-communication; Digital Activism; #foragarimpoforacovid; Illegal Mining; Yanomami.
This dissertation investigates the ethno-communicational practices of the Yanomami on Twitter, focusing on the “Fora Garimpo, Fora Covid” campaign. Drawing from the 2022 Census data, the study highlights Roraima as the Brazilian state with the highest proportion of indigenous people, with a special focus on the Yanomami Land, the country's largest indigenous territory and the epicenter of the campaign. The research examines the devastating impact of illegal mining in Yanomami Land, highlighting environmental contamination, disease spread, and violence against indigenous peoples. The study scrutinizes the “Fora Garimpo, Fora Covid” campaign, launched by the Yanomami and Ye’kwana Leadership Forum, utilizing Twitter as a tool for political pressure and social engagement. The main objective is to analyze the communication strategy of the campaign on Twitter and to understand the significance of ethno-communication in defending the rights of the peoples of Yanomami Land. The research maps the discourse of spokesperson Dário Kopenawa Yanomami, investigating the reception and effects of Twitter posts, as well as evaluating the campaign's outcomes. The dissertation also reflects on communication in the Brazilian Amazon, from the perspective of the researcher, who works as a journalist in Roraima and advises Yanomami leadership. The study addresses the historical context of the Yanomami, the invasion of illegal mining, the Covid-19 pandemic, and strategies of communication and digital activism. Methodologically, the research adopts a trans-methodological approach, incorporating historical, cultural, ethnographic, and practical perspectives. The analytical focus is on the discourses and interactions on Twitter during the campaign, using the hashtag #foragarimpoforacovid as a quantitative indicator. The dissertation concludes with an evaluation of the campaign's outcomes and their implications for ethno-communication and the defense positivy of indigenous rights.